ALLi, Kobo Team Up on Indie Author Campaign

The London-based Alliance of Independent Authors announced today that it has partnered with Kobo to release a guide to its newest author campaign, the Opening Up to Indie Authors guide. ALLi will use Kobo’s extensive global retail reach to make the guidebook available to its 190 international marketplaces. Mark Lefebrve, director of Self-Publishing and Author Relations at Kobo, said in a press release on the venture, "Having worked as a bookseller for twenty years, I recognize the critical role that local booksellers and librarians play in the role of supporting local authors. Any program or campaign that helps introduce booksellers and authors is one that will further enrich reading culture globally. I believe ALLi's Opening Up to Indie Authors campaign is an important one, and am delighted to work with them closely for the publication and launch of the guide." Unlike initiatives that woke consumers up to the great titles being published by independent authors, this campaign is aimed at the local booksellers in hopes that they will finally see the benefits to taking risks on self-published books. Kobo, which has partnered with over 17,600 independent bookstores around the world to help them benefit through ebook sales, is the ideal champion for this campaign. The guidebook will be released in April 2014. ALLi, Kobo Team Up on Indie Author Campaign is a post from: E-Reader News

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