A new study conducted by Nielsen has proclaimed that 54% of USA adults currently read eBooks. Not only is digital on the rise but overall the average person is reading more books on a yearly basis.
Interestingly, there appears to be an intersection at work between how Americans read and how much they read. Those who read either more or exclusively in the eBook format are more likely to read over 20 books in an average year (30%) than either those who read more/only in hard copy (18%) or those who read in both formats equally (21%). They also report a higher average readership per year than either hard copy hardliners or equal-opportunity readers (22.5 books vs. 16 and 15, respectively).
Looking at the number of books purchased in the past year, with a reported average of 14 books, those favoring eBooks purchased roughly twice as many as those preferring hard copies, who purchased an average of less than seven.
However, in terms of overall users, the hard copy format is still king. Nearly half of Americans (46%) say they only read hard copy books, with an additional 16% saying they read more hard copy books than e-books. Seventeen percent (17%) read about the same number of hard copy and e-format books, while 15% read more and 6% read exclusively in the electronic format.
The Harris Poll was conducted on behalf of Nielsen and surveyed 2,234 adults in the USA. The results in this report tend to conflict with the ones in the Pew Research report that was conducted in January. Pew mentioned "The percentage of adults who read an eBook in the past year has risen to 28%, up from 23% at the end of 2012. At the same time, about seven in ten Americans reported reading a book in print, up four percentage points after a slight dip in 2012, and 14% of adults listened to an audiobook." Interestingly, only four percent of the survey respondents stated that they are strictly ebook readers, shunning print entirely.
Saturday, April 19, 2014
The newspaper industry has lost billions of dollars in the last 10 years in advertising revenue due to Google and has seen a decline in subscriptions. A new report from the Newspaper Association of America paints a bleak picture of revenue in 2013.
The Newspaper Association of America said revenue fell 2.6% to $37.6 billion in 2013. Meanwhile advertising revenue fell 6.5% to $23.6 billion in the same period.
These losses were slightly offset by increases in digital advertising and Paywalls from the New York Times and a myriad of others. This contributed to a 3.7% jump in circulation revenue. Still, digital advertising growth, while not growing as fast as some in the industry have hoped, continued to climb. Mobile ad spending soared 77%, although it still accounts for less than 1% of total newspaper revenue.
In order to build a better future for digital advertising revenue, some companies are betting big on developing their own add exchanges. One initiative that launched last year was the News Corp Global Exchange, that brought together the ad space of 50 websites and mobile/tablet products including Times.co.uk, TheSun.co.uk, NYPost.com, TheAustralian.com.au, MarketWatch.com and News.com.au. It allows advertisers to use one portal to advertise in the entire network, or just a specific publication.
Magzter has been a breakout success story in India with userbase of six million and 35,000 digital magazine downloads a day. The company is experimenting with new content delivery methods to appeal to a new demographic via Groupon India.
The new Groupon Campaign is poised to appeal to new and existing users of Magzter. Right now you can save 50% on 24 different magazines that target several key segments, including Women, Men, Health, Lifestyle and Travel, among others.
"Magzter believes in innovating constantly to reach our desired goal of becoming a first choice for the entire digital reading community. Our partnership with Groupon is a step in the right direction. We look forward to promoting other publishers as well and are certain consumers will be thrilled with the exciting reading content that we have to offer," said Vijay Radhakrishnan, Co-Founder and President, Magzter.
This marks the first time that a digital magazine platform has done business with Groupon to expand their business. It is a very interesting move to see if users respond to the discounts and end up being solid customers. Likely other companies such as PressReader, Zinio and Recorded Books are eyeing how it all plays out, to see if its viable for them.
Groupon has wrecked havoc in the retail and service based industry. For the most part it is a losing proposition to throw down with a big Groupon campaign. Digital though, is very interesting, since Magzter can afford to take a hit with their digital magazines, because of the low-costs in content delivery.
A few months ago Conde Nast proclaimed they were undergoing a dramatic rebranding effort and focusing more on digital. The publishing company has finally made headway with Glamour Magazine and the new spinoff Lipstick.
Conde Nast announced the new website Lipstick.com and it will feature “immersive storytelling” and “actionable tips” from the fashion and beauty industry’s best stylists, makeup artists and dermatologists, as well as on-trend ideas from contributors, celebrities and brands
Conde Nast is trying something new with Lipstick, making a fully responsive website geared specifically for mobile. This is a savvy move because “half of Glamour.com’s 7.5 million readers are reading from their phones.” All of the current magazines Conde publishes are in app format for iOS or Android. Lipstick is departing from the standard native app and is more scalable with the new format.
“As Glamour's first digital spinoff, Lipstick.com marks a major milestone for our brand," said Cindi Leive, Glamour's editor-in-chief. “It offers us the opportunity to provide our digitally savvy readers with deeper, more specialized beauty content – which our existing site tells us they're hungry for more of. We believe Lipstick.com will offer readers Glamour's beauty authority in a true, digital-native environment.”