When it comes to getting your daily news fix, most people are reading online instead of watching TV or picking up a newspaper.
A recent Reuters Institute Digital News Report found that 43% of Americans tapped online sources as their “main source of news” compared to 40% for TV, which for decades was the top news source in the nation. It also found that “printed newspapers” are at their lowest point for being a news source, even below social media websites.
Magazines are also declining as circulation has decreased 11.4% this year following a 14.2% drop in the last six months of 2014. The biannual Alliance for Audited Media found that “total paid circulation” for 86 of the 125 top magazines, reported a staggering 71% circulation drop, according to a report in Media Life Magazine.
I think when it comes down to it, people don’t want to pay for news anymore and growth for the print industry is either falling or flat lining.
Friday, August 21, 2015
The last month here at Pi Towers has been a busy one, as we’ve been preparing for our first ever Skycademy event. Since announcing it a couple of months ago we’ve had a great response from educators and youth leaders looking to run their own high-altitude project.
Having only ever done one launch myself, the team and I decided that a practice run was necessary. So back in July we invited Dave Akerman up to Cambridge and launched, chased and recovered our own payload. The whole experience was shared via Twitter.
…throughout the flight…
We even got to traipse through a ditch (an obligatory part of any HAB recovery surely?)
The day was great and now were really excited to be repeating the experience with our 24 Skycademy attendees, who will join us next week from the 24th – 26th. Some of them have been quite excited too…
The plan for the three days is loosely as follows:
If you would like to follow what’s going on over the three days you can do so by keeping an eye on the #skycademy hashtag on Twitter, where you’ll find out how to track the payloads using links that we will share on the day.
Also keep an eye on the hourly predictions for landing sites. Let’s hope conditions improve a little, or we’ll all need boats!