The Philippines has become rather serious at combating book piracy in schools and on the consumer level. They are doing this to attract major publishers from Europe and the United States.
US based publishers have been unable to market their textbooks and print books to the Philippines because of sanctions imposed by the United States Trade Representatives 301 Report. This report basically establishes trade barriers due to flagrant abuses of intellectual property laws, such as copyright, patents and trademarks.
For the first time in twenty years due to anti-piracy measures being employed by the Intellectual Property Office and the National Book Development Board the Philippines has been removed from the 301 list.
The Philippines' removal in the watch list does not mean it has eradicated book piracy. IP Philippines and its partners in government and in the private sector must continue to set-up effective mechanisms to protect IPRs including combating book piracy.
There are some big challenges in removing piracy altogether because there is a general acceptance. Organized crime are photocopying and scanning whole textbooks and selling them directly to schools, colleges and universities. These intuitions are aware that not all the textbooks they buy are genuine, but it is hard to tell the difference.
Saturday, November 22, 2014
Digital magazine consumption has risen 50% in the last twelve months in Canada according to new figures from The Print Measurement Bureau's Fall report.
The Print Measurement Bureau is not exactly a household name, but they have been chronicling the rise of digital reading habits since 2013. One of the most interesting figures is the fact that only 2.9 million Canadians are reading digital magazines, which is an increase of over 57% from last year.
In a world of heavily customized apps geared towards tablets and smartphones the vast majority of Canadians are continuing to read exclusively on their computers, but mobile is on the rise jumping by 115%.
I think the most interesting statistic is how digital reading is firmly embraced by urban dwellers with higher education rather than rural. Digital magazine reading was 55% higher in Toronto than the rest of Canada.
One of the big reasons why digital magazines are on the rise is partly due to the blitz media campaigns by Next Issue. This is a pure digital service marketed by Rogers Media across all of their platforms, such as television, radio and print.