Wednesday, May 14, 2014

Have you registered for the OverDrive Challenge yet?

You still have time to sign up for this June's OverDrive Challenge. Hundreds of public libraries have already signed up with more coming in every day. We recognize that increasing circulation by 25% or 50% may not be easy – that's why we've called it a challenge!

We've set big goals for big rewards, and we're excited to see the enthusiasm from libraries already strategizing for how they are going to beat their best circulation. Remember that no matter what, just for signing up you are entered to win a Google Nexus tablet!

If you're looking for ideas on how to pump up your circulation in June, here are some suggestions:

Attend the "Top 5 Ways to Boost Digital Circulation" Webinar

The OverDrive Training team is excited to host the upcoming hot topic webinar, “Top 5 Ways to Boost Digital Circulation.” During this live session, OverDrive trainers will share five strategies that will put you on the path to success for boosting your digital circulation. Registration is limited, so sign up today in the Learning Center. For more information about registering for this session, check out the “One simple tip to boost digital circulation” blog post!

Bring in new users

Everyone eligible for a library card is a potential new user, so design your marketing efforts to target different types of users in your community. Reach out to existing patrons visiting your library that may be wary of technology with training courses and hands-on assistance. Connect online with readers who are unaware that they can enjoy free eBooks from your library. Promote around town at local businesses or transit centers (commuters love having an audiobook to listen to when stuck in rush hour traffic!). There's an untapped market of library card holders who can help you reach your circulation goals. Make sure to explore the large selection of free promotional resources from the Marketing & Outreach section of the Partner Portal.

Build your collection

Purchase new content for your digital library website. Instead of aimlessly clicking around OverDrive Marketplace, try these tips:

  • Fulfill holds to cut down on your waiting lists.
  • Browse the custom carts created by our Collection Development team that can help expand your digital collection and “fill the gaps” for missing titles within series and the most popular titles from other libraries that you don't yet have.
  • Purchase patron recommendations through Recommend to Library.
  • Add a new format, like streaming video.
  • Buy extra copies of your most popular eBooks and audiobooks.
  • Find exciting new releases and publishers to reach new audiences. For example, Scholastic has many popular titles for children and young adults.

Be social

If your library isn't already using social networking, this is a great opportunity to start a Facebook, Twitter or Pinterest account. Make sure to share an idea or picture on social media about how you're promoting your OverDrive collection, using the #OverDriveChallenge hashtag.

Use the #OverDriveChallenge hashtag on Twitter, Facebook, Pinterest, Tumblr or Instagram. You are encouraged to post from a library account or if posting from a personal account, please indicate your library name. The hashtag will allow us to track and share some of the best submissions and will also act as a resource for all of our partners to find great new ideas online and see how others are promoting their OverDrive service.

Are you up for the #OverDriveChallenge?

Click here to fill out an entry form. The deadline for entry is Saturday May 31.

Read full contest details and rules for more information.

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