When it comes to getting your daily news fix, most people are reading online instead of watching TV or picking up a newspaper.
A recent Reuters Institute Digital News Report found that 43% of Americans tapped online sources as their “main source of news” compared to 40% for TV, which for decades was the top news source in the nation. It also found that “printed newspapers” are at their lowest point for being a news source, even below social media websites.
Magazines are also declining as circulation has decreased 11.4% this year following a 14.2% drop in the last six months of 2014. The biannual Alliance for Audited Media found that “total paid circulation” for 86 of the 125 top magazines, reported a staggering 71% circulation drop, according to a report in Media Life Magazine.
I think when it comes down to it, people don’t want to pay for news anymore and growth for the print industry is either falling or flat lining.
Friday, August 21, 2015
People Get their News Online by a Wide Margin
at 7:57 PM