Wednesday, July 8, 2015

Get insight into what your students are reading with the new Unique User Activity Report

One student in JulyOverDrive school partners now have access to an even more powerful tool to track usage of their digital content, a crucial component to maximizing student engagement.

The upgraded Unique User Activity report went live in OverDrive Marketplace in June and allows schools to view the digital content borrowing histories of specific students. "This deeper insight provides significant benefits to funding allocation and purchasing, promoting the service and getting to know readers", said OverDrive Collection Development Specialist Renee Lienhard.

The Unique User Activity report lets a school see, for example, that 60 percent of fifth graders are borrowing an eBook on a monthly basis. This data can help in the decision to allocate grants for digital content for these students to support their continued regular usage.

"Schools can also observe via the Unique User Activity report that the students in a specific class haven't borrowed any eBooks recently", Lienhard said. Titles geared specifically toward these students could then be purchased and efforts to promote the service to this group could be enhanced.

Schools are already realizing the existing possibilities offered by the improved Unique User Activity report. Said one OverDrive partner about getting to know her readers better, "Perfect! I'm getting exactly the information I was looking for. It's intriguing to see users who have never come to the library who are huge eBook readers. I don't recognize our number one eBook reader at all! I'm psyched to analyze this data and figure out who is using it and what we can do to encourage more usage."

Contact your OverDrive Account Specialist today to learn more about the new Unique User Activity report in OverDrive Marketplace.

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