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The global tablet market is starting to mature and the momentum of manufacturing has begun to slow down. Industry insiders claim that in 2014 only 51.81 million tablets will be produced. The industry is entering a period of dramatic price wars in a bid for your consumer dollars. The battle of price is being instigated by Google, Amazon, HP, Lenovo, Acer and Asus. They have all offered or will soon be marking down their 7-inch models, ranging in price from US$159-199 to promote tablet sales. While Samsung has not yet announced prices for its recently unveiled Galaxy Tab 3 Lite family products, some market watchers expect the lowest-priced Galaxy Tab 3 Lite version to be available for US$129. The South Korea company is putting added pressure on the other top companies to lower their prices on devices too. We are entering a period of consolidation in the tablet production industry. Most new models coming out, are so dramatically low in price that other players on the market, such as Barnes and Noble and Kobo are finding it hard to compete. In order to have a premium price, the ecosystem is everything. Google, HP, Lenovo, Acer and Asus all have stock Android experiences, with nothing of note to distinguish them from the competition. Amazon, Kobo and B&N at least have a giant ecosystem of books, magazines, newspapers, comics and other content to sway customers over. There is a Price War Happening in the Global Tablet Market is a post from: E-Reader News |
Thursday, February 6, 2014
There is a Price War Happening in the Global Tablet Market
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