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Sainsbury's is likely the only big grocery store that also has a very healthy eBook ecosystem. They are one of the most prominent companies in the UK and they have just ironed out a new agreement with Penguin to give away two million eBooks for free. The offer is mainly applicable to children and they can download a free copy of Jacqueline Wilson’s Tracy Beaker and Hetty Feather and James Patterson's Middle School: The Worst Years of My Life and I Funny when they buy any packet of Sainsbury's own-brand cereal starting today. Sainsbury launched their eBook platform after purchasing a 60% of HMV Group's shareholding in Anobii for a nominal 1 pound. At the time, Anobii had 600,000 users worldwide and a library of 60,000 ebooks. Books for cereal? Sounds like a square deal, the company better be prepared to give a lot away. Last year, they sold over six million boxes. Sainsbury’s to give away 2 Million Free eBooks is a post from: E-Reader News |
Thursday, January 30, 2014
Sainsbury’s to give away 2 Million Free eBooks
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