eReatah changes name to Entitle

A number of companies have experimented with the subscription model for digital reading, but there have been some factors that have stood in the way of launching a viable and productive reality surrounding pay-as-you-go reading. Publishers have expressed serious and very real concerns about ensuring their authors are fairly compensated for content read under subscription, and readers were less than excited about paying a monthly subscription fee to read content one time. There are a number of Netflix for eBook sites that have sprung up this year, such as Oyster, Scribed and now Entitle. You may not have heard of the name Entitle before, because it never existed before today. eReatah changed their name for their official launch and now offer backlist titles from major publishers. Readers can choose from several levels of payment and then fully own a limited number of new ebooks a month: two books a month for $14.99; three books a month for $21.99; and four books a month for $27.99. This is on the expensive side of things and I am not sure how viable of a business model this is. Amazon in recent weeks has severely discounted frontlist titles that have only been out for a month or two. The company is betting on offering more recent titles than the competition for $1.99 each. This is quintessential Amazon tactics, by outpricing everyone to insure all eyes are on the Kindle editions. After looking at eReatah’s list of titles of 100,000, I would suggest that you give this one a miss and instead look at Oyster or Scribd. Bear in mind that Oyster currently only works as an iOS app on devices running iOS7, and Scribd is only compatible with iOS or Android phones, tablets, or via the desktop app. eReatah changes name to Entitle is a post from: E-Reader News

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