Monday, October 14, 2013

‘Like’ Your Facebook Page

Many libraries do a great job engaging with their community through Facebook. Take it to the next level by leveraging the valuable space on your Facebook page to promote your OverDrive service. If your library is new to Facebook, you can reference the last section of our Best Practices Handbook for some social media tips.

 

Facebook Tabs

At the top of your page, you can directly link to your digital collection with Facebook Tabs. We've added some Facebook Tab images to the Social Media section of the Partner Portal to make it easy to get started.

 

Status Updates

It is always great to remind users of your digital collection, whether it is a reminder that titles are available 24/7 or that new titles were added, don't be afraid to promote! We've created some Social Media Images that are optimal size for Facebook posts to jazz up your message.

 

Facebook Cover Photos

Lastly, don't forget about that GIANT REAL ESTATE at the top of your page! That space is a great spot to promote your digital collection with our ready-to-use Facebook Cover Photos. We've added various options for every season, as well as some that can be used all year around! When you post a promotional photo to your Facebook page, don't forget to add a description that includes your digital collection URL so users know where to find the eBooks!

 

 

For more great marketing ideas, take a look at our Partner Portal.

 

Cassie is a Marketing Specialist with OverDrive

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