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Vogue Australia announced the launch of their iOS app, Miss Vogue Australia which the iconic fashion brand claims will be much more than just a PDF of their magazine. Created with Adobe Digital Publishing Suite, Miss Vogue Australia offers videos of behind the scene activities along with audio files and plenty more of multimedia experience to make for a truly immersive experience. As for reasons for choosing the Adobe Digital Platform Suite for developing the app, Shane Mitchell, CEO Reddo Media explained: “We wanted to create an app that encompasses the full breadth of features possible with Adobe Digital Publishing Suite. With custom HTML content, embedded audio and video, a state-of-the-art custom HTML storefront and functionality in ten languages, we did exactly that,” said Shane Mitchell. Reddo Media who were entrusted with developing the app by NewsLifeMedia, the Vogue Australia publisher. “We utilised Adobe's tried and trusted technology to create an immersive experience for Miss Vogue Australia's readers. Features including exclusive video content and shop-able pages will inspire users without overloading them with interactive elements. A restrained design approach was adopted to suit the beauty and elegance of the Vogue brand,” said Mitchell. Earlier, Vogue Australia had defied the global digital trend by launching the print publication that served to further augment their online presence in the real world. This they claimed will let their targeted client, the twenty something girls to have something to drool over in their hands, something that is real and can even be torn out for pasting on to their walls. Miss Vogue Australia iOS App Launched is a post from: E-Reader News |
Tuesday, September 10, 2013
Miss Vogue Australia iOS App Launched
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