Sourcebooks Expands with Acquisition of Simple Truths

One of the leaders in the forefront of digital publishing–a company that has not only adapted to e-reading but has led the innovation in a wide variety of ways–is Illinois-based Sourcebooks. With a large number of imprints and target audiences incorporated in its model, Sourcebooks has grown quickly into a leading entity in the industry. Now, Sourcebooks has added to its family of imprints with its announcement today of its acquisition of motivational and inspirational title publisher Simple Truths. Founded only eight years ago by Mac Anderson, Simple Truths has grown from its sister company Successories, which was sold off in 2004. Dominique Raccah, founder and CEO of Sourcebooks, said in a press release on the acquisition, “This purchase adds almost $10 million to our top-line sales and extends opportunities for Sourcebooks authors.  It also creates new channel growth opportunities for initiatives like Put Me In The Story." Put Me In The Story is one of Sourcebooks’ most recent innovations, launched less than a year ago, which lets any publisher incorporate personalization in the text and through photographs of nearly any book. Widely lauded as both a parent-child reading experience and for its educational implications, the platform stands to bring a new level of interest to children’s literacy. For its part, Simple Truths founder Anderson said, “Leveraging our content through their distribution channels will generate excellent growth opportunities,” a retail potential fact which was certain to have been a motivating factor in the decision to work with Sourcebooks. Sourcebooks Expands with Acquisition of Simple Truths is a post from: E-Reader News

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