| In May, OverDrive launched the Big Library Read program, designed to demonstrate the valuable role libraries play in connecting readers with books and authors. It was the first-ever global book club, connecting readers around the world who read the same book at the same time. Thousands of libraries embraced the program making it a huge success for its initial pilot. Users checked out Michael Malone's 'Four Corners of the Sky' more than 44,000 times in less than three weeks—quite impressive compared to its 200 total checkouts prior to the Big Library Read. Additionally, Malone's other titles experienced a sales increase, and checkout rate growth of more than 100%. Michael Malone trended on Goodreads long after the event as readers added his titles to bookshelves and provided reviews of 'Four Corners of the Sky'.
With the success of the first Big Library Read, OverDrive is excited to announce the next Big Library Read thanks to HarperCollins Publishers and author, Jane O'Connor: 'Fancy Nancy: Nancy Clancy, Super Sleuth'. The juvenile fiction title is the first in the Fancy Nancy: Nancy Clancy series and will be available in both eBook and audiobook format from September 16-30 at participating OverDrive-powered digital collections. O'Connor brings us back to the glamorous world of our favorite fancy girl. Nancy Clancy may be a bit older and more sophisticated, but she hasn't lost her love for fancy words, outrageous fashion and dramatic flair. This title is perfect for generating excitement among young readers just in time for back to school.
You can learn more about Big Library Read here . To participate in the Big Library Read, simply contact your Account Specialist today for more details.
You can access marketing materials in OverDrive's Partner Portal to promote Big Library Read to your community. Stay tuned for information about a Facebook chat with the author. Until then, you can join the conversation in our Facebook forum or on Twitter using #BigLibraryRead.
Adam Sockel is a Marketing Communications Specialist with OverDrive
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Thursday, August 15, 2013
Next Big Library Read title unveiled!
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