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Overdrive has been running a contest where it invited all libraries who have done business with them to submit their promotional campaigns to build awareness of eBooks. Informing the community and getting the word out there is often a difficult task with little to no marketing budget. There were six different categories, ranging from online and offline campaigns. The grand prize winner was Kenton County, who invented their own mascot to sing the praises of eBooks! Kenton County Public Library, introduced a new mascot that represented their digital resources. They adopted the cute creature all over the library and distributed pamphlets to the community. The library pursued an aggressive social media campaign with a heavy involvement in Pinterest, Twitter, and Facebook. Most of the libraries that won awards did some fairly interesting things to get noticed and at the same time promote their digital collections. Rapid City Public Library would deliver e-Readers to elderly folk that were unable to come into the library to borrow a book. High Point Public Library I think its very interesting to see the various ways libraries are engaging the community and at the same time, building awareness of reading in general. Young and old benefit from digital audiobooks, videos and eBooks. Kids are always on the go and connected with their mobile devices all the time. While elderly folk can’t get around like they used to, and can borrow and read books while at home. Libraries could really benefit from looking at the entire list of contest winners HERE, it might give you some ideas on some very low cost ways you can promote your branch. Kenton County Public Library Wins Overdrives Digital Champion Contest is a post from: E-Reader News |
Sunday, August 11, 2013
Kenton County Public Library Wins Overdrives Digital Champion Contest
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