Friday, August 9, 2013

Amazon Russia To Launch Soon, eBook Contracts Being Negotiated Now

reading in Russia

Amazon is in the process of launching its services in Russia and towards that, the retail giant has begun forging partnership with publishing houses to ensure it has enough ebooks to offer when it launches. The focus will be to offer ebooks initially though printed books too will be added to the catalogue at a later stage. Rosman, one of Russia's largest publishers of children's books has already been roped in to supply content when Amazon rolls out its service in that country. As publishingperspectives points out, it will be about 100 – 150 titles that will be on offer to begin with, that deals with 'reference, children's and YA titles'. The title count is expected to go up to twice the figure by the end of the year.

Interestingly, Russians are already known to buy printed books worth millions of dollars from Amazon's overseas sites. Naturally, Russians will have a lot to save in reduced shipping costs once Amazon sets up shop in that country and begin offering printed books. What remains to be seen is how the US online retail giant copes up with the tyranny of Russian geography that is vast and equally varied, something that can easily be termed as a logistical nightmare. It is also this together with the lack of a pan Russian book sales network like Barnes &Noble that presents the perfect setting for ebooks to thrive, and as is evident elsewhere in the world, the digital version have already turned out to lure more readers than their printed counterparts.

Amazon is known to have hired the services of former publisher of ABC-Atticus, Mr. Arkady Vitrukas to head its operations in Russia. Once launched, Amazon will be up against Litres who are the leading distributor of ebooks in the country.  Meanwhile, Amazon is reported to be in discussion with several other domestic publishers though no other names are available as yet. Also not known is when Amazon is expected to launch its operation in Russia.

Amazon Russia To Launch Soon, eBook Contracts Being Negotiated Now is a post from: E-Reader News

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