Friday, July 12, 2013

Microsoft Surface RT Price Slashed

surface rt

The Surface RT has never been able to light up the sales chart, let alone set it on fire. If you needed further proof of that, here it is, Microsoft is now believed to be considering offering a steep price cut on the tablet to make it more palatable to its prospective customers. The discount will be to the tune of $150 and will come into effect from this Sunday, July 14. The latest move comes close on the heels of Microsoft having made available the Surface RT devices at school and universities at a discounted rate of $199 at the Tech-Ed and Worldwide Partner conferences. Clearly, these latest move are all aimed at clearing existing stocks of the tablet which, as per an earlier estimate in March has found just 1.1 million buyers since its launch back in October 2012. The Surface Pro story is even more dismal, with just 400,000 of these sold since the Windows 8 running tablets went on sale in February 2013.

As things stand right now, the new prices that the Surface RT will be sold for is mentioned below:

> Surface RT 32GB: $349.99
> Surface RT 64GB: $449.99
> Surface RT 32GB with Touch Cover: $449.99
> Surface RT 64GB with Touch Cover: $549.99

Meanwhile, Microsoft has also dropped enough hints at its Worldwide Partner Conference to make us believe the next gen versions of both the tablets are well on the way, which includes an 8 inch version as well. While all of it has been kept under wraps, a change of heart in favor of a Snapdragon 800 and Intel Haswell chip is believed to be in the scheme of things for the newest derivates of Surface RT and Surface Pro respectively. Also on the anvil is a new line of accessories for the new Surface devices, including a keypad cover with a battery inside.

Microsoft had embarked on a vigorous marketing campaign to push sales of its Surface devices. That all of it has come to a naught is all too evident. Both the Surface tablets had impressed with their build quality though proved a dud on the software front. It will be interesting to see how Microsoft plan their campaign in the tablet segment with the new Surface successors. Also, the above development comes on the back of Microsoft having just launched a bigger 256 GB enabled Surface Pro in the US recently, one that is priced at $1,200.

Microsoft Surface RT Price Slashed is a post from: E-Reader News

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