Sunday, July 28, 2013

Do you pre-order eBooks?

pre-order-books-google-play-store

A few days ago Smashwords announced it was launching a new pre-order system for indie eBooks. Smashwords now joins Amazon, Apple, B&N, Kobo and Google in offering a system for readers to order their favorite digital books in advance. The big question, is eBooks have infinite copies available and are book lovers actually pre-ordering books or just buying them when they come out?

All of the major digital book resellers never release statistics on the amount of pre-orders a single title receives. Obviously, it is a system that gets some use, but there is seldom any advantages of ordering it in advance. Most movies, music albums and video games normally gives a slew of bonus content when you pre-order. If you order an album in advance, you normally get a bonus track, video games give you extra equipment or even new levels. Retailers give discounts on movie tickets when you pre-order a DVD or Blu-Ray or even a bonus disk. All three of these also allow the early shipment, which means you can have it shipped out before the actual release date. eBooks on the other hand, never give any type of bonuses at all. You would be hardpressed to get a coupon for some savings on purchasing your next title and books never give out bonus content. Also, when you order a book before the release date, there isn’t even any cost savings, so where is the allure?

If online retailers really want customers to order more books in advance, they need to roll out features that make it worth the readers while. Let’s hear it from our readers, do you pre-order books? If not, what types of incentives and features would help sway you?

Do you pre-order eBooks? is a post from: E-Reader News

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