Saturday, July 20, 2013

Blogger Book Fair Kicks Off Next Week

bbf J2013 invite banner copy

The summer months are typically a time of slower activity and slightly reduced book sales, both for publishers and self-published authors. To fill in the gaps, one author has started an annual event that aims to connect readers with authors whose works they might not otherwise have found.

The Blogger Book Fair, an idea conceived of by Kayla Curry, author the paranormal dystopian novel Obsidian and the forthcoming sequel Moonstone,  a year ago when the late stages of pregnancy prevented her from participating in a physical book signing, has grown exponentially over last year’s numbers to include over 200 authors and book bloggers who will feature of 400 books for next week’s seven-day event. The format of the event sees authors of different genres paired with book bloggers who play host to those authors on their websites, offering authors the opportunity for discovery and a broader reach of fans.

After authors enrolled for the free event during the April to June signup period, Curry then matched the authors with the bloggers based on genre and readership. Apart from the posts authors prepared for their blog appearances, the event also sees giveaways, contests, and the Blogger Book Fair Readers’ Choice Awards, voted on by the participating readers.

This summer’s Fair will be the third staging of the event, the second one that Curry has held in the summer months; an additional staging of the event occurred in February of this year. Curry, along with help from book bloggers Sel Petzig and Pereza Thompson, builds the event and enables readers to browse via the event’s website to find new titles by genre or by author.

“They’ll be able to see all the blogs that are participating,” explained Curry in an interview, “and by going to those blogs they’ll see tons of giveaways, free books, 99-cent books, and more.”

Blogger Book Fair Kicks Off Next Week is a post from: E-Reader News

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