Wednesday, July 31, 2013

B&N and Amazon Battling for Summer Readers in the UK

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Barnes and Noble announced a new promotion in the UK yesterday that gives some solid eBook deals. The company is offering a copious amount of bestselling eBooks for only .99p until Thursday. Amazon, not to be outdone, is price matching every title and readers are winning with some low-prices.

The list of discounted titles is headlined by And The Mountains Echoed by Khaled Hosseini. It currently dominates the top position of most international bestseller list and is rising in the charts, thanks to these deals. Other solid buys include One Hundred Names by Cecelia Ahern, Revenge Wears Prada by Lauren Weisberger, The Shining Girls by Lauren Beukes and the Game of Thrones by George R R Martin.

Most of the titles available are all being sold by major publishers and do not include the normal public domain books that normally populate sales like this. How can these digital companies offer the eBook for .99p, when the normal hardcover edition is being sold for over $20.00? You can thank the European Commission and the US Justice Department for striking down the agency pricing model. Readers win, bookstores, maybe not so much.

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