Thursday, July 11, 2013

African Publishers Make Digital Content Accessible

Snapplify

As publishers across the US spring up to meet the needs of digital readers, and as even more existing publishers shift their focus to ebook opportunities, readers have responded with an increase in ebook sales. On an international scale, however, some of the choices for readers and authors are far more limited.

Thanks to Africa-based ebook distribution platform Snapplify, independent publishers across the continent are more easily able to place their content in front of readers, no small task in an area where illiteracy rates still soar due to a lack of access to books, even for educational purposes.

“African publishers have successfully taken advantage of digital distribution to combat this problem; however there are still some that are lagging behind the curve,” the company stated today. “Very little African content ever makes it to the international market via traditional publishing, but digital publishing renders all size publishers equal, allowing them to compete in the digital sphere amongst some of the largest publishing houses internationally.”

This centralization of content, titles that should rightfully be shared globally, is an issue that publishers and authors have faced in a variety of countries. eBook-first companies, such as LeFrench Book and Spanish Publishers, have come on publishing scene to make content available to audiences who would have never even found their titles under a traditional publishing model, let alone bought and read them.

“Not only will the rest of the world now have access to genuine African content; but with the introduction of more and more affordable e-reading devices, including tablets with e-reader apps, we will see more Africans reading local content. Already the increase in digital sales of this content is encouraging. More affordable e-Readers and tablets in Africa should encourage the uptake of local ebooks, which will have a positive effect on the continents’ reading habits.”

African Publishers Make Digital Content Accessible is a post from: E-Reader News

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