Monday, May 20, 2013

Summer Marketing Materials: Now Available!

Summer is just around the corner. Time for road trips, the beach, vacations, and lazy summer days! I can think of nothing I'd rather do today (one of the first days above 70 degrees here in Cleveland) than read library eBooks on my NOOK outside in the sun!

 

To help you promote your digital collection inside the library, we've created a Summer Marketing Kit. You can help your community cool off by getting crafty with these promotional materials. We've designed the smart guides with plenty of empty space at the bottom – perfect for gluing a popsicle stick to and creating an instant fan. There are also summer posters you can display around your library.

 

Don't forget about reaching out to your community with ways other than inside your library doors. Post status updates of new titles via Facebook or Twitter, start a Summer Reading Digital Book Club, and be sure to promote at any festivals or community events your library attends.

 

Check out the Marketing & Outreach section of the Partner Portal or reach out to your Account Specialist for more great marketing ideas.

 

Cassie Renner is a Marketing Specialist at OverDrive

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