Houghton Mifflin Harcourt to Launch Books for Young Readers

Houghton Mifflin Harcourt is intending on scraping their individual divisions for Houghton Mifflin Books for Children, Harcourt Children's Books, Sandpiper paperback, Graphia, and HMH Books novelty imprints. Instead, they are doing it under one publishing umbrella entitled Houghton Mifflin Harcourt Books for Young Readers. This move basically condenses all of the individual imprints, making it easy to manage. HMC is already beginning their re branding initiative by updating the companies Twitter and Tumblr accounts. The company is betting on having the kids arm of their company being able to promote on social media more effectively and launch new titles. The best first big program is their new interactive Curious George website, that should be launched by the second quarter of 2013. Houghton Mifflin Harcourt to Launch Books for Young Readers is a post from: E-Reader News Send to Kindle

URL: http://goodereader.com/blog/business-news/houghton-mifflin-harcourt-to-launch-books-for-young-readers/?utm_source=rss&utm_medium=rss&utm_campaign=houghton-mifflin-harcourt-to-launch-books-for-young-readers