Kobo added to Affiliate Partnership Program for U.S., U.K., Canada and Australia

Have you taken advantage of the benefits offered through our WIN Affiliate Program? Now is the perfect time to get started, with the exciting new addition of Kobo as an affiliate partner.Thousands of libraries are already participating in this free, opt-in service. You can offer your library patrons the option to purchase an eBook for their personal collection through your library website, whether you carry that book in your catalog or not (through the Recommend to Library catalog). A percentage of the entire sale generated through the WIN Affiliate (not just the sale of a single title) is credited back to the referring library as an affiliate fee in the form of OverDrive content credit. If your library opts to participate in the affiliate program, a "Buy it Now" button will be added to titles in your library's digital collection that are also available at Kobo or other participating affiliate retail partners. Note: Affiliate retailers may vary by geographical location. With the addition of Kobo, if a customer wants to purchase a personal copy of the title – perhaps because the waiting list is too long, or they want permanent access to the eBook – they will simply click "Buy it Now" and be taken to Kobo to purchase the title. Titles purchased via Kobo are for personal use only and cannot be donated to the library's collection. An 8% affiliate credit of the total purchase amount will be credited back to your library to use toward your digital collection development. (The 8% affiliate fee is subject to change in 2015 per Kobo.) It gets even better – Kobo has generously offered to help your library increase your potential revenue through this affiliate program by providing an additional 5 dollars (in your library's native currency) per new customer your library refers to Kobo. The customer must be new to Kobo; existing Kobo customers do not qualify. Raise awareness by promoting the links to retailers on your website and in your newsletters. It's a win-win for everyone. And now with Kobo added to the retailer affiliates, customers have even more options. For more information on the WIN Catalog and to add it to your digital library website, contact your OverDrive Account Specialist today. You can find contact information specific to your account on the Support tab at OverDrive Marketplace.

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