What may seem a little misleading, though, are the sales figures themselves. Hardcover sales in adult trade fiction and non-fiction combined increased to a total of $1.5 billion in 2013; ebooks in fiction-only sold almost as much as hardcover for both fiction and non-fiction for adults–despite the typically lower price point of ebooks compared to hardcover and paperback–a fact that speaks to the need to revamp the strategy by which publishers perceive digital-first and ebook-only. The purpose of the survey, according to the AAP, is to help dispel some of the rumors surrounding ebook sales, notably that the sales percentages are much higher than publishers actually see. However, while small press and indie press publishers who are members of the AAP were included in the sales data, self-published authors and their ebooks were not counted. From the member publishers, ebooks still make up about 27% of total sales.
AAP Says eBook Sales Increased by 3.8%, But Indies Ignored is a post from: Good e-Reader |
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Wednesday, April 2, 2014
AAP Says eBook Sales Increased by 3.8%, But Indies Ignored
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