Open Road Acquires eBook Publisher E-Reads

An announcement today shared that the oldest ebook publisher and the largest independent ebook publisher have now joined forces to combine their catalogs of high-interest and genre specific titles from some of the most well-known authors in their fields. Open Road Integrated Media announced that it has acquired E-Reads, formed in 2009 by literary agent Richard Curtis. "E-Reads has proven to be as successful as I envisioned when I founded the company in 1999," said Richard Curtis in a statement. "However, as I recently surveyed the state of the industry, it became apparent that it was time to seek an alliance with a company with greater resources, particularly in the all-important area of marketing. I am confident that Open Road will afford all of our books the best opportunity to realize their full potential in a competitive, ever-changing, and increasingly crowded marketplace, and I look forward to playing a role in the integration of these two great firms." It’s interesting that Curtis points to marketing as one of the major issues facing his company, a factor that has frustrated authors and publishers alike, especially now in the era of open book publication. As the sea of titles continues to swell daily, even established names in the industry are finding book discovery to be a bit of a challenge. "E-Reads is one of the publishing industry's pioneering companies, and it shares Open Road's passion for the digital future," continued Open Road cofounder and CEO Jane Friedman. "Richard Curtis has built an incredible catalog filled with beloved and bestselling authors, and we are excited to welcome them to the Open Road family as we bring all of our resources to connecting them with readers around the world." The acquisition will be finalized in spring 2014, with E-Reads’ founder helping with the transition. Once complete, Curtis will continue to operate his successful literary agency, and the E-Reads’ titles will be available from Open Road’s website and major retailers. Open Road Acquires eBook Publisher E-Reads is a post from: E-Reader News

URL: http://goodereader.com/blog/e-book-news/open-road-acquires-ebook-publisher-e-reads?utm_source=rss&utm_medium=rss&utm_campaign=open-road-acquires-ebook-publisher-e-reads