Monthly Marketing Tip: eBooks for all seasons

February marks Black History Month in the United States and Canada. This is a great time to diversify your digital collection and focus your marketing efforts around a holiday or event. Last week in the Collection Development blog, we shared some suggested titles to build up your digital collection in honor of Black History Month. We now have marketing materials available in the Partner Portal, including a print-ready flyer and a web graphic that can be used on your library website or shared on your Facebook, Twitter or Pinterest accounts. When posting the graphic, make sure to link it to your digital collection and if possible, include a description about your eBooks with the appropriate URL. On social media, many libraries have found success by highlighting specific titles through an eBook of the day or a featured title of the week board on Pinterest, or regular posts on Facebook and Twitter. Spotlighting books that correlate with holidays or events is an easy way to show the variety of titles available. And remember, Black History Month isn't the only celebration in February. Valentine's Day is quickly approaching as well. Hopeless romantics will be drawn to your love stories, but you can also feature some of your nonfiction self-help content with relationship advice. In the Partner Portal, we have a series of Seasonal Promotion marketing kits. Just visit http://partners.overdrive.com, click on “Marketing & Outreach,”choose your platform and select “Promotional Resources.” You'll find the updated “Seasonal Promotion” kits featuring a variety of print-ready materials and web graphics for holidays and events throughout the year. Each kit is divided by season and month (as determined by the U.S. calendar). Find materials for February in the Winter Promo Pack or start planning for the next few months by browsing what we have available in the Spring Promo Pack. We will be updating each kit over the next few months to expand upon what is currently available. If you would like a custom marketing item or have any questions, please let us know! You can leave a comment here on the blog or directly contact your Account Specialist. Melissa Marin is a Marketing Specialist at OverDrive.

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