| McDonald has entered into a partnership with DK Publishing that will lead to the publishing of no less than 20 million ebook titles. That is not all for the two also introduced a new and innovative method of converting ebooks into HTML flip books. This they claim is unique in that this will enable the user to decide what the ebook in HTML flip format will look like or what sound effects it will incorporate. In what is sure to enhance the appeal of the flip books even more, these can also be published in e-magazine, e-brochure, digital album, or e-catalog format just as easily. McDonald has also entered into a partnership with Reading is Fundamental, a non-profit organization promoting the cause of literacy and education that aims to make available no less than a 100,000 ebooks for kids to read throughout the US. Earlier in November, McDonal had made available about 2 million ebooks to families in the US as part of their Happy Meal Books Promotion that also coincided with National Family Literacy Day. “We're excited to invite families to spend time together and celebrate the joy of reading through these fun and original Happy Meal Books,” said Ubong Ituen, the Marketing Vice President for McDonald's USA. “This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy that will combine the fun of the Happy Meal, new partners and technology to inspire more family reading time.”
McDonalds Promotes eBook Reading Among Kids with New Partnership is a post from: E-Reader News |
Wednesday, November 20, 2013
McDonalds Promotes eBook Reading Among Kids with New Partnership
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