Add “Buy It Now” for Black Friday/Cyber Monday

It's hard to pin down my favorite holiday, but if I had to choose, then Thanksgiving would be a top contender. Planning for Thanksgiving – scouring the internet for new autumn-themed recipes, making lists of ingredients, browsing for orange, red and brown décor – is almost as fun as the day itself. Along with the all of the food-filled excitement is anticipation for the start of the gift-giving season that immediately follows.   All of hype surrounding after-Thanksgiving and Black Friday deals makes hitting the stores overwhelming and for many of us, shopping online can be the perfect solution. Even more perfect is how shopping online can support local public libraries via the “Buy It Now” feature. ‘Buy It Now’ enables your library to earn content credit of approximately six percent for every purchase made by your library's users when they use the “Buy It Now” links for titles or visit a retailer from the “Buy It Now” page (see Cuyahoga County Public Library's “Buy It Now” page for an example). The affiliate fee earned by your library will be based on the user's entire purchase, not just eBooks.   Consider adding the “Buy It Now” feature to your digital library website in advance of this year's holiday season. Contact your Account Specialist to get started!   If “Buy It Now” is already live on your digital library website, check out the WIN Catalog marking kit to spread the word to your users.   *** “Buy It Now” is currently available to U.S., Canadian, and UK public libraries only. ***   Heather Valentine-Gold is a Library Account Specialist with OverDrive.

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