Viz Rebrands Its Kids’ Comics App

Viz Media, the largest manga publisher in the U.S., has renamed its recently launched children’s comics app, as well as its children’s print line. Initially, the print comics had the VizKids imprint and the app was called “sticky DOT comics.” Beth Kawasaki, senior editorial director for children’s publishing at Viz, explained the name change: “Viz has a legacy of bringing over manga for several years, and we will continue to do that; obviously Pokemon is our best known [children's property] and second to that is The Legend of Zelda, but as the market has changed and we have changed and started to [focus] more as a company on licensing and properties based around other characters, we have decided to change the name.” Indeed, while Viz’s teen and adult imprints consist almost entirely of manga licensed from Japan (their most popular property being Naruto), they have been moving in a different direction with their children’s books, producing new graphic novels based on licensed characters such as Voltron, Mr. Men and Little Miss, Winx Club, Ugly Dolls, Ben 10: Omniverse, and most recently, Hello Kitty. If you already have the sticky DOT comics app on your iPad, just update it and it will change automatically to Perfect Square. And if you’re a Pokemon fan, be aware that it is only available digitally in the Perfect Square app—it’s not sold via Viz’s regular digital service. Viz Rebrands Its Kids’ Comics App is a post from: E-Reader News

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