New HMH Website Brings Ed Content to All Learners

When consumers think of names like DK, McGraw-Hill, or Houghton Mifflin Harcourt, there’s a good chance that they think back to the colorful textbooks of their elementary school days, heavy books with stories to read followed by questions to answer. They might even remember the sneaky joy they felt the day they discovered that the answers to all of the odd-numbered math questions were in the back of the book. But HMH is changing consumer’s perceptions of academic publishers, namely, by reaching out with relevant content to learners of every age and interest, not just traditional school students. Houghton Mifflin Harcourt announced this week the launch of its new website, HMHCo.com, a learning portal that will provide content to teachers, parents, students, and constant learners who want access to some of the most engaging titles HMH has to offer. "We believe that our customers, whether educators, parents or book lovers, will find engaging and relevant resources onhmhco.com," said John Dragoon, Executive Vice President and Chief Marketing Officer, HMH, said in a press release about the launch. "From CliffsNotes study guides to assessment tools, and from Curious George apps for young learners to Life of Pi and J.R.R. Tolkien's Lord of the Rings series, we have extended access to our content and created an online hub for lifelong learners." While HMH’s students and teachers are probably fairly familiar with what the new site can offer them, typical consumers may not be as aware. According to the release, “Readers and lifelong learners can explore the latest offerings in contemporary fiction and thought-provoking nonfiction, like Paul Tough's How Children Succeed or popular cookbooks like the Essential Pepin and How to Cook Everything. As the home of The American Heritage Dictionary and Webster's, HMH has reference and vocabulary needs covered, and visitors can also download reading and discussion guides, hop onto book group forums to share ideas or download a new cooking app to try in the kitchen.” New HMH Website Brings Ed Content to All Learners is a post from: E-Reader News

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