| Australia has proven itself a major growth market for Scribd. Subscriptions have more than tripled in the country in less than a year. This has prompted Scribd to negotiate with their publishing partners to bring modern bestsellers to Australia in a bid to appeal to serious readers. Scribd has just added more than 200 front-list e-books to the catalog available to Australian readers, including best-selling titles from Simon & Schuster, Houghton Mifflin Harcourt and Harlequin Australia. According to a Scribd spokesperson, the company is focused on taking a targeted approach to international growth, "and one of the main ways we're accomplishing that is through localization." That strategy operates in two ways. Not only is Scribd working with the large, global trade publishers it's already partnered with in order to make more of the titles in its catalog available in more territories, it's also striking deals with local publishers and divisions to bring exclusive content to readers in key markets. "Testing the success of front-list books in key markets internationally is a great sign for the future of even more front-list everywhere" Scribd operates, the spokesperson added, describing the cooperation of some of its biggest publishing partners as proof of their "growing faith in the model." Scribd Brings Bestselling eBooks to Australia is a post from: Good e-Reader |
Thursday, May 21, 2015
Scribd Brings Bestselling eBooks to Australia
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