Hachette is Betting on LEGO as the Next Big Thing

Little, Brown Books is a division of Hachette and the publishing companies have just predicted the next breakout book series of 2015. They have formed a new partnership with LEGO to have a series of e-books and graphic novels created. The intention is to have them released by the end of the year to take a advantage of the holiday season. Little, Brown Books for Young Readers will launch their LEGO line with graphic novels, each based on three popular, bestselling LEGO properties: LEGO Ninjago, LEGO Friends, and LEGO BIONICLE. Geared for readers ages 6 – 11, the books will feature fun adventures and original storytelling that will expand the LEGO universe and build upon the key LEGO themes of creativity, imagination, and humor. In addition, each novel will feature exclusive content designed to enhance the storytelling and further engage young readers. In anticipation of the first book that will release in September 2015, Little, Brown Books for Young Readers will support the launch of the program with an extensive pre-publication campaign including a major presence at San Diego Comic-Con, a wide-spread distribution of teaser chapter samplers, and extensive cross-promotion with the LEGO Group. The LEGO Group is fully engaged in the development of children's creativity for play and learning, having begun manufacturing their unique interlocking toy bricks in 1949. Since then a global LEGO subculture has developed, supporting movies, games, competitions, and amusement parks. As of 2014, around 760 billion LEGO elements have been produced. Hachette is Betting on LEGO as the Next Big Thing is a post from: Good e-Reader

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