PressReader Unveils HotSpot Map System

PressReader is the largest digital newspaper and magazine system in the world and has millions of users. The company is making it easier for travelers to download the content they love, without having to use their data plan with the advent of the new Hotspot Mapping system. PressReader HotSpot is a bundled solution that gives businesses the flexibility and versatility to offer a mobile or online version of the world's largest digital kiosk. PressReader HotSpot combines the convenience and state-of-the art technology of the mobile app with the elegant presentation of PressReader online at PressReader.com. Through a sophisticated IP authentication method, businesses can designate local Wi-Fi enabled areas as HotSpots offering their customers complimentary access to publications on the PressReader network. PressReader outlined how their service works in an email to Good e-Reader “The PressReader HotSpots allow users to gain complimentary access to our product while they are connected a location's WiFi, which is excellent value for them because they are able to access a service that typically costs $29.95 a month as a consumer. The value for businesses is that they can use it as a marketing tool to attract visitors to their location and encourage them to stay longer. They really don't have much to do with data costs, though – it's not WiFi access we're showing on the map, it's sponsored PressReader access.” PressReader Unveils HotSpot Map System is a post from: Good e-Reader

URL: http://goodereader.com/blog/digital-publishing/pressreader-unveils-hotspot-map-system