Tuesday, July 8, 2014

HarperCollins Relaunches US Website – Starts Selling Books

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HarperCollins has relaunched their US website and is selling eBooks and books directly to consumers.  The newly-designed site will be rolled out to UK next month and then  expanding into Canada and Australia.

When it comes to selling digital content, Harpercollins is no stranger. The  publisher sold eBooks directly via www.cslewis.com and www.narnia.com, which launched in October last year. They also launched the HarperCollins Reader, which allows readers to download and read titles.

"We are excited to be able to offer an ecommerce solution to our authors, ensuring their books are always available to their fans," said chief digital officer Chantal Restivo-Alessi in a statement. "As a publisher, we want to offer as many paths to the consumer as possible."

Harpercollins is not just selling eBooks on their site with this relaunch but they will be leveraging new technology to allow authors to sell books directly.  The publisher intends on approaching authors in their stable and giving them the ability to use embed codes in their websites, blogs and other online mediums.

The main premise of the Harpercollins initiative to sell all of their books directly on their site is to be less dependant on online retailers such as Amazon, Barnes and Noble, Kobo and iBooks.  Within the next year HC and Amazon will be signing a new contract and if the Hachette dispute has taught us anything, it can be a long, drawn out war.

HarperCollins Relaunches US Website – Starts Selling Books is a post from: Good e-Reader

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