Simon&Schuster answered that question today with an announcement about a new tool set for their authors, one that gives them support in a variety of career determining moves. Called S&S InkedIn, this networking service will be available only to their authors through the professional site LinkedIn. “Simon & Schuster’s authors are a talented and knowledgeable community that, using S&S InkedIn, can come together for the purposes of sharing information, advising each other, and enjoying the unique, This most recent addition to Simon&Schuster’s Author Portal is designed to equip authors with the same skillsets and access to tools that self-published authors already rely on. Interestingly, the goal of S&S InkedIn is to help their authors promote their books themselves, participate in webinars and conferences that will teach them how to engage and market their work, and more. Critics of this idea may scoff at the idea that a publisher has launched an innovative portal to help authors do all of their own legwork; after all, aren’t marketing and promotion the publisher’s job? The reality there is that authors–regardless of how they publish–will only have a long-term career if they make business-minded decisions and take on much of their own promotion. That is not a new reality in the world of publishing. In fact, it’s an unfortunate myth that traditionally published authors somehow get to sit back and let the publisher make them into household names. “S&S InkedIn is just one of numerous recent improvements to
Simon & Schuster Offers New Author Tools is a post from: Good e-Reader |
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Thursday, June 5, 2014
Simon & Schuster Offers New Author Tools
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