Given that history and recent example, it will be interesting to see if publishers and producers alike are more cautious about the sudden growth spurt India’s Flipkart has experienced. Besides being the top ebook distributor in its market, reaching a country with the second highest population in the world, Flipkart has now signed a deal to absorb fashion e-tailer Myntra. What was already a giant in online retailing is now poised to become even bigger. The growth of digital reading in the country may actually have had a hand in developing both Flipkart and its competitor Snapdeal’s massive strongholds on the online commerce market. India was a surprising front runner in global ebook adoption, with both the launch of a number of low-cost tablets designed for school children to consume digital textbooks, and an internet broadband infrastructure designed to make digital consumption possible throughout the country’s schools. Once device penetration and connectivity became abundant, online communities and marketplaces were a logical follow up. India’s online retail space is already a goldmine for distributors, especially given the reported $300 million or so that Flipkart put up to acquire Myntra. The current rate of growth projects online retailing to become a $22 billion industry within the next few years. With Amazon already selling in India, it remains to be seen if Flipkart, Snapdeal, and other retailers can keep this growth going in order to stay on top.
Is Flipkart Poised to Become the New Amazon? is a post from: Good e-Reader |
A Semi-automated Technology Roundup Provided by Linebaugh Public Library IT Staff | techblog.linebaugh.org
Thursday, May 22, 2014
Is Flipkart Poised to Become the New Amazon?
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