Wednesday, March 19, 2014

Spring and summer marketing preview

Spring is coming for the northern hemisphere! Hard to believe if you're in one of the many areas still covered in snow, but the calendar tells me it's true. With spring, we have many things to celebrate and many ways to help promote your digital collection at the same time. Last month, I wrote about our seasonal promotional materials for Winter. This month, I'd like to share a preview of what you can find in our seasonal promotional kits for Spring (March – May) and Summer (June – August).

Spring (March – May)

Women's History Month

womenshistory
  • Social media graphic (403×403)
  • 8.5×11 flyer with editable URL to add a link to your OverDrive collection

Spring into eBooks

SpringintoeBooks
  • Facebook cover photo graphic (851×315)
  • Social media graphic (2 designs; both 404×404)
  • Four bookmark styles, which include multiple per page bookmark sheets with editable URLs

Easter

easter
  • Social media graphic (403×403)
  • 8.5×11 flyer with editable URL

Mother's Day

momsday
  • Social media graphic (403×403)

Summer (June – August)

Summer Reading

summerebooks
  • Library and K-12 Summer Reading Kits
    • Social media graphics (2 designs; both 404×404)
    • Web graphics (2 designs; both 300×250)
    • Facebook cover photo graphic (851×315)
    • Two 8.5×11 flyers with editable URLs

The K-12 flyers feature stock images of children and the library flyers feature adults.

Graduation season

graduation
  • Social media graphic (403×403)
  • 8.5×11 flyer with editable URL

Father's Day

dadsday
  • Social media graphic (403×403)

Expect more materials to be added to the Spring and Summer  "promo packs" over the next few weeks and months! Remember, there are always opportunities to promote your digital collection and help increase your circulation. Need more ideas? Make sure you browse the many offerings in the Partner Portal and keep up with our blogs. Contact your Account Specialist with any questions!

 

Melissa Marin is a Marketing Specialist at OverDrive.

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