Wednesday, February 26, 2014

Sony Begins to Abandon Retail Stores in the US

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Over the last few weeks Sony has announced the closure of their digital bookstore in the US and Canada.  This apparently was a foreshadowing of what is to come, as the Japanese company has announced 20 of their 31 retail stores in the US will be closing down immediately. Close to 1,000 people will be losing their jobs and the only stores to remain will be in California, New York, Florida, and Texas.

Sony has been floundering for a number of years with their dedicated Sony Style and Sony retail stores. The companies 4K television technology and Sony Playstation 4 are doing very well. Basically, the company is restructuring their retail presence by selling their tablets and smartphones in electronic and cell phone stores. Instead of being burdened by a costly overhead, they are going to just have big box and boutique stores sell their devices for them. This obviously is the ideal strategy going forward, as the bulk of their customers are starting to buy more things online.

Sony Begins to Abandon Retail Stores in the US is a post from: Good e-Reader

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