Increase usage and checkouts with a device raffle

Do you know anyone who didn't get the dream tablet they wanted for the holidays? Well, whether they were naughty or nice, perhaps your library can make their dreams come true with a device raffle. Holding a device raffle is a great way to increase interest and encourage first-time users to give your digital collection a try. Many libraries have found success in the past with running a device raffle and we've now created formal instructions and materials to give you the resources to host your own. The way the raffle works is every time a user borrows a title from your digital collection, he/she is automatically entered in the raffle. The main steps you will have to take to prepare for hosting the raffle are: Purchase a device to giveaway. Outline the rules for the raffle such as the dates for eligible checkouts and/or any restrictions on who can win. Contact your Account Specialist to add the web graphic to your site. Promote your raffle with the included Facebook graphic. Download the Device Raffle zip folder to see more in-depth instructions. While on the Partner Portal, take a look around at the other marketing ideas and materials. We sure hope your New Year's resolution is to promote your digital collection more!   Cassie Renner is a Marketing Specialist with OverDrive.

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