Following assurances to Good e-Reader from VP Theresa Horner only last October that B&N is fully committed to the Nook division, the company unveiled a brand-new dedicated e-reader. And certainly doing a year-on-year comparison of the 2013 holiday shopping season is a little unfair when taken into account that 2012 saw two brand-new Nook tablets roll out just in time for Christmas. But without plans at this time to replace these lost digital leadership positions at B&N, is the Nook division without direction? Statements from within the company have promised once again the Barnes and Noble is committed to the Nook division and will be aggressively driving growth. The international rollout is taking longer than anticipated, with Nook still focused in the US, UK, and now Australia (some additional global markets can access the Nook ebook store through specific tablet apps, however), but at a time when there’s a high rate of turnover within the digital division, maintaining a slow but steady pace of international growth may be the smarter move to take.
Execs Leaving B&N While Nook Rolls Out Global Plan is a post from: E-Reader News |
A Semi-automated Technology Roundup Provided by Linebaugh Public Library IT Staff | techblog.linebaugh.org
Tuesday, January 21, 2014
Execs Leaving B&N While Nook Rolls Out Global Plan
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