Publishing Plays a Part in Chinese Fascination with Record Breaking

An area of interest in much of the Chinese culture is a fun fascination with world records, and specifically with breaking those records. Now, to fuel that interest for a larger audience, the Guinness Book of World Records has signed an exclusive publishing deal with Foreign Languages Teaching and Research Publishing (FLTRP), the Beijing-based leading education products and services provider in China. This deal will establish a Mandarin translation of the 2014 edition of the book, along with a special featured section in that edition to highlight records that have been set and held by Chinese nationals. In a post earlier this year from the annual Guinness book creators, Rowan Simons, President, Greater China, for Guinness World Records, stated, “This first deal with FLTRP is just one part of a long term strategy that will see GWR introduce full Chinese language products and services across its business lines. "FLTRP was our first choice to bring record breaking solutions to kids known for their thirst for knowledge. The scale of the opportunity in the ELT sector alone is superlative with FLTRP estimating that over 500,000 students participated in its most recent language competition.” FLTRP President, Cai Jianfeng went on to state that "FLTRP is proud to launch our co-operation with Guinness World Records by publishing the official Chinese edition of this famous annual book, which has been entertaining and informing audiences across the globe for nearly 60 years." At the end of this summer, a record was attempted to commemorate the partnership between Guinness World Records and FLTRP, in which they attempted to secure the most people writing a story in honor of the city’s reading initiative. The record was held by a group of 953 participants in Ireland, in 2011. Publishing Plays a Part in Chinese Fascination with Record Breaking is a post from: E-Reader News

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