Holiday Events Part II: Gift Box Giveaway

We are right in the middle of the holiday season, wrapping up Hanukkah this week and quickly nearing Kwanzaa and Christmas. This is a great time to ramp up marketing efforts for your digital collection and to help your patrons prepare for the influx of shopping and gift giving.   Holiday Device Showcase Tablets and eReaders are hot gifts but which one is right for you or your loved ones? At your library, you can host a Holiday Device Showcase to display popular devices and give your patrons a chance to get some hands-on experience with the gadgets. Read more about the Holiday Device Showcase in our Holiday Events Part I: Device Mania blog!   Gift Box Giveaway Once users have picked out what device to buy, help them wrap it up! Inspired by Digital Library Champions contest winner High Point Public Library, think outside of the box – or rather… think inside of the box with a Gift Box Giveaway. The North Carolina library recently wrote about their program of offering gift boxes for eReaders that included tissue paper, ribbon and most importantly, instructions for how that device could get free eBooks from the library. To help other libraries recreate this great idea, we've created Gift Box Giveaway resources that are now available in the Partner Portal. In the zip folder, you'll find everything you need to become one of “Santa's Helpers” and launch your Gift Box Giveaway program: a print-ready flyer, a Facebook graphic, instructions to help gather what you need, greeting cards and printable getting started guides.   Fa-la-la-la-Facebook Make sure to use social media to publicize events and to remind users that even during the holidays if the library branch is closed, your virtual branch is always open! We've created some fun images that can be posted to Facebook for season's greetings and helpful reminders. You can download these free graphics in the Social Media section of the Partner Portal.   Keep an eye on the blog – we'll be sharing event ideas and promotional tips throughout this season. Feel free to let us know what you're doing around your library or school to market your digital titles as we wrap up 2013!   Melissa Marin is a Marketing Specialist at OverDrive.

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