| Hullabalu, the company that specializes in developing apps for children's entertainment and is fairly bullish on being a serious player in the kid's tablet segment. Towards this, the company has already come up with its second app in the Pandora series. The company had earlier launched Pan: The Fearless Beribolt which had shot to the top among kid's preferences within just weeks. Kids keep returning back to the story that dwells on a courageous young panda trying to find her parents. Hullabalu's new found strategy to target the kids using tablet devices is based on hard facts. For as part of a study conducted by Mixpanel, the majority or about 77 percent kids have been found to engage with apps on a tablet while just 10 percent do the same on smartphone devices. About 75 percent of tablet owners have also stated they don't mind their kids spending time with tablet devices while 20 percent said they would encourage their kids to using tablet devices if their were enough educational content available. "We wanted to create content that's enjoyable for anyone at any age," said Hullabalu founder Suzanne Xie who is seeing ample opportunities in the way things stand right now. "We also wanted to create a story that allows kids to grow up with it. As they age, they will be able to look back on it and see more things.
Hullabalu Releases New Kids App and Targets Tablet Segment For Greater Growth is a post from: E-Reader News |
Saturday, November 2, 2013
Hullabalu Releases New Kids App and Targets Tablet Segment For Greater Growth
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