Grab the popcorn: OverDrive is going Hollywood with Streaming Video!

OverDrive's much-anticipated Streaming Video lending service has launched in its first pilot at Los Angeles Public Library (http://lapl.lib.overdrive.com) with great success. The Streaming Video service is a convenient and exciting way to instantly watch videos anytime, anywhere, on any computer, tablet or mobile device with an internet connection.   Adding streaming video titles is completely seamless for our library partners; there is no software installation or learning curve involved. The video titles are housed on the same platform as all of your eBook, audiobook and music titles, creating a simple, one-location user experience for your patrons. The OverDrive APIs and our free MARC records integrate your streaming videos into your OPAC or ILS, so your patrons don't have to go anywhere else to get the materials they want.   Once you adopt our Streaming Video service, titles are available for you to curate and purchase from within the OverDrive Marketplace just as you would find an eBook or audiobook today. Streaming Video titles are offered with familiar access models (one title/one user and simultaneous access) to keep purchasing as easy as possible. OverDrive Streaming Videos can be sampled on the OverDrive Media Station and showcased right within your library so you can introduce the new service to your patrons easily. "OverDrive's Streaming Video service allows us to expand the library's e-media offerings while dramatically improving convenience and our users' experience," says Peggy Murphy, Principal Librarian and Collection Services Manager. "For the user, it couldn't be easier. There are no apps to install, no software to download – like they're used to doing with OverDrive Read, they can just click on a title and instantly enjoy!"   One title/one user and simultaneous access models go live in pilot We put the reins in your hands by providing OverDrive Streaming Video service much like eBooks and other content from Marketplace: a large number of titles are available under a one title/one user access plan, allowing you to invest in a standing collection that serves your patrons with great return on investment. We also offer streaming video collections under simultaneous access plans to complement your purchasing needs. These are proven models for getting great value for your video budgets. Beyond these established plans, OverDrive will also support new metered access models for streaming video such as Cost per Checkout (CPC) as required by select studios.   Patrons can have fun just viewing samples or checking out streaming video titles of all kinds including award-winning Independent films, children's videos, foreign films, documentaries, comedies, dramas, educational videos and more. Movies starring Academy Award-winning actors such as Forest Whitaker, William Hurt, Cate Blanchett, Susan Sarandon, Philip Seymour Hoffman and others are accessible with one click through the OverDrive-powered digital library website. Whether you're interested in learning guitar, catching up on classical adaptations of Huckleberry Finn or The Gift of the Magi, or entertaining your family with titles like Inspector Gadget or The Adventures of Paddington Bear, we've got you covered. Lee Milstein, Erica Lazzaro and team have been busy in California talking with major motion picture studios, and big announcements are coming soon! Thousands of additional titles in all genres from major studios, including Hollywood blockbusters, will be added on a continual basis.   The new Streaming Video service is replacing OverDrive's download video (WMV) service that has been on the market for many years. Library WMV titles will be removed from the website and replaced automatically with streaming video titles wherever possible.   OverDrive is going live with several libraries as part of a limited pilot program starting this month. Additional information about OverDrive Streaming Video service is coming soon – keep reading our blog for the latest updates, and contact your Collection Development Specialist to learn more. In the meantime, check out search.overdrive.com to see our available Streaming Video titles.   Heather Tunstall is the Public Relations Specialist at OverDrive.

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