Friday, November 15, 2013

Can you hear me now? Audiobook checkouts hit the roof in 2013

Audiobooks are on fire! In the past year, OverDrive mp3 audiobook checkouts have gone through the roof, growing 127% from November 2012 through October 2013. Total checkouts exceeded 13 million just in 11 ½ months. Last month saw more than 1.4 million checkouts, and this month is on pace to double last year's November checkouts.

 

With thousands upon thousands of bestsellers and popular titles, from the Hunger Games series to Philippa Gregory's The White Queen to learning Japanese on the road or brushing up on your interview skills, it's no wonder people are flocking to audiobooks now more than ever.  Recently available, inexpensive mp3 audiobooks include Veronica Roth's The Transfer, Robert B. Parker's Stranger in Paradise, and Sandra Brown's Unspeakable.  Best of all, they're compatible with any device with Internet access or through the OverDrive Media Console app, including virtually any modern smartphone, tablet and computer. They're perfect for on-the-go book lovers at the gym, grocery store or waiting room. My personal favorite time to listen to audiobooks is in the car on my long commute – it makes me almost hope for slow traffic! …Almost.

 

Millions of others agree, highlighted by an average 8 percent month over month increase in audiobook checkouts. Libraries and schools across the world are stocking up on titles from OverDrive Marketplace to make sure they have the audiobooks their patrons and students want.

 

Want to see what all the noise is about? Go to search.overdrive.com to browse our catalog of mp3 audiobooks, and get listening!

 

Heather Tunstall is the Public Relations Specialist at OverDrive.

 

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