Tessa Strickland, Co-Founder & Editor-in-Chief at Barefoot Books said in a press release, "We've said 'no' to many app developers, but when we met Made in Me we felt confident that this dynamic, independent start-up business shared our brand values and would make a fantastic partner for us as we celebrate our twentieth anniversary by making some of our best-loved stories available in the app store. We were also thrilled to have another reason to work with Giraffe, as we've had a lot of fun working on previous collaborations with this company." James Huggins, MD Made in Me added, "Barefoot Books have an incredible reputation as an independent publisher who have made a name for themselves all over the world with their outstanding children’s books. Marrying commercial and creative success is not easy and so working with a partner passionate about both is a dream scenario." In addition to working together to globally release the digital versions of the Barefoot Books catalog, the partnership also teamed up with family-friendly restaurant chain Giraffe to include features such as social reading and in-store promotions while users access their tablet-based enhanced ebooks while on the restaurants’ wifi networks.
Barefoot Books, Made in Me Team Up to Produce Children’s App Books is a post from: E-Reader News |
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Monday, November 25, 2013
Barefoot Books, Made in Me Team Up to Produce Children’s App Books
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