| What’s the number one way that users find out about your OverDrive digital collection? For many of our partners, the answer is through their main library website and catalog. Sharing information about your digital titles or adding MARC records to integrate your eBooks into your catalog can help users discover your ‘Virtual Library’. We also highly recommend adding a text or graphic that links to your collection. This is a quick, easy and free way to drive traffic to your eBooks.
We have a variety of sizes and designs of ready-made web graphics to choose from in the OverDrive Partner Portal, including:
You can find these graphics and many more, including options for promoting additional formats (audiobooks, music and video) in the Partner Portal. Just click on Marketing & Outreach, choose your platform – library, school or academic – and select Web Graphics.
As we shared last week, we also have images optimized for use on Facebook for cover photos, status posts and in custom tabs, available in the Social Media section of the Partner Portal!
*Please note: Email signature block graphics may not be recognized by all email programs, as some people have settings that only allow text based messages to be received. Our suggested best practice would be to include a text link to your digital collection URL alongside the graphic, in addition to hyper-linking the image.
Melissa Marin is a Marketing Specialist at OverDrive.
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Monday, October 21, 2013
Monday Marketing Idea: Add a web graphic
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