Kobo Expands into India with e-Readers and eBooks

Kobo has just expanded into India, bringing their entire line of e-readers, tablets and eBooks into one of the worlds most populous markets. Starting today, Kobo will be available in retail locations across India through its partnerships with Crossword, WHSmith and Croma. Readers will also have access to Kobo’s eBookstore, one of the largest in the world, featuring nearly 4-million titles across 68 languages including ninety-five percent of India’s bestselling content featuring work from top-selling Indian authors including Jhumpa Lahiri, Ramachandra Guha and Sachin Garg to international bestselling authors like Dan Brown, John Grisham and Lee Child. “As e-commerce continues to expand and demand for digital content continues to grow, we are thrilled to be launching in India and look forward to introducing passionate Readers to our world-class digital reading platform,” said Wayne White, Executive Vice President & General Manager, Kobo. “India is in the early stages of what we believe is a 25-year transformation from print to digital reading. In partnership with some of the leading booksellers and retailers in the country, Kobo is poised to lead this transformation, by delivering a fully localized experience designed to meet the increased demand for digital content in India.” In a survey commissioned by Kobo and conducted by Ipsos India, 93 percent of self-identified Readers, said they are familiar with eReading devices or apps that allow for reading across a variety of devices and 56 percent said they would prefer to read digital content on a dedicated eReading device. Furthermore, 54 percent of respondents said they would read more if they had an eReader that provided them with access to their own digital library anytime, anywhere, anyplace. This is a bold move for Kobo and most people did not see this one coming. India is a natural fit, and with the high availability of their devices to be available in most bookstores, customer acceptance is all but assured. They have also discounted their e-readers to get people embracing it right away with the Kobo Arc available for Rs. 9999 and the Kobo Touch at Rs. 6999. Kobo Expands into India with e-Readers and eBooks is a post from: E-Reader News

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