Split Screen e-Ink Phone Cases Might just Catch on

e-Readers are one of those types of technology that is relatively fringe in nature and has saw its growth stymied by the rise of tablets. E-Ink Holdings, is the company primarily responsible for 90% of all e-Paper technology currently being employed. Last quarter they lost $33 million dollars and has been in constant decline for the past year. What can turn the e-paper industry around and have a greater market appeal? The answer is relatively easy, split screen cases for phones. Plastic Logic and Pocketbook have been working together on a new high concept that will see production begin in October. It basically is a case of your phone, but instead of it being made of leather, its a e-Ink display panel. Built within the new Pocketbook app in development, you can switch your e-reading experience over to the e-ink display, instead of the LCD Screen. The two companies have announced that they are making a new model for the Apple iPhone. A recent Pew Research report stated that 91% of the United States population has a cell phone and 61% have verified it to me a smartphones. Major companies such as Barnes and Noble, Sony, Kobo and Amazon all make solid revenue by selling eBooks to phone owners. The main problem with reading on small LCD screens, is that you end up straining your eyes and often get distracted by the multimedia. Having a split screen e-ink panel, built into a highly functional case may just catch on. I think in the next year, these types of display screens will catch on, and we may see companies like Kobo offering mobile phone companies a subsidized case for new activations. I also see eBook credit being offered as a further incentive to lure readers into their particular ecosystem. Likely all the major players in the e-Reader and smartphone space are looking at this new technology as having high potential. Not a single unit has been sold yet, but something is compelling about a simple low-cost accessory that gives a full e-reading experience. Split Screen e-Ink Phone Cases Might just Catch on is a post from: E-Reader News

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